About course

Summary:

In this 3-module course, learn about student recruitment through effective communication, marketing tools, and partnerships. Participants engage in applicable projects to apply course content to their programs.



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Syllabus

Module 1: Communication

Module 1: Communication

Module Objectives:

  • Outline student recruitment communication
  • Discuss best tools and techniques

Module Assignment:

  • Make your own Communication Plan using this template
  • OR create a Google Form intake form
  • Post the link to your creation in the appropriate box in the Module 1 assignment

Module Links: QR Code Generator, Sample Intake Form 



1 Video, 1 Quiz

Module 2: Marketing

Module 2: Marketing

Module Objectives:

  • Discuss marketing tools
  • Highlight effective marketing techniques

Module Assignment:

  • Choose one of the communication tools to use this week—make a nice-looking social media post, video, or flyer.
  • Post the link to your creation in the appropriate box in the Module 2 assignment

Module Tool Links: Snappa, Canva, Social Media Post Bank (make a copy and add your own!), Smartphone Tripod (great for making videos!)



1 Video, 1 Quiz

Module 3: Partnership Engagement

Module 3: Partnerships

Module Objectives:

  • Identify potential partners
  • Practice with tools to engage partners

Module Assignment:

  • Identify one community partner
  • Reach out to them with an already-made promotional product (use the template) to share with constituents
  • Post the link to your creation in the appropriate box in the Module 3 assignment
  • Complete the Post-Assessment
  • Download the Certificate of Completion

Module Tool Links: Flyer template



1 Video, 2 Quiz

FAQs

What makes SCR Academy courses unique?

Great question! Susan Roberts of SCR Consulting has trained thousands of adult educators across the country through engaging in-person workshops and seminars on a variety of adult education practices. Using her knowledge of what works and what doesn’t, she utilizes research-based, practical approaches to introducing the same content effectively in an online environment. Rather than simply reading text on a screen, SCR Academy courses utilize module videos with Susan as your guide as you journey through the content. Project-based learning activities bring the concepts into the classroom with guidance from SCR Academy facilitators along the way.

When will I have access to the content of this course?

Upon payment—either by your agency’s provided enrollment key or through credit card—you will be enrolled in the course. You’ll start by taking the pre-assessment—an informal quiz to test your knowledge about the course content. Then, the first module will unlock for you to begin work.

What is the course completion deadline?

A new module will unlock each week, but only if you have completed the module before it. While the courses are self-paced, your agency and SCR Academy may have parameters in place for a completion timeline. Long periods of inactivity may result in your deactivation from the course.

How do I know I have finished the course?

A certificate of completion will generate when you have completed all course requirements. You must download and/or print the certificate as proof of your completion.

What if I need help?

Within the course, navigate to the Technical Support tab on the right side of the screen. Otherwise, you can always email Susan: susan@scr.consulting.

Course Tutorial Video